oscars and golden globes
how we do it:
Create and execute a personal, innovative awards strategy for foreign language film contenders
Organize screenings and special events for voting members
Propose and negotiate digital and print advertisements
Consult on promotional artwork (press kits, ads, screeners, one-sheets)
Draft press releases and compile media monitoring reports
Pitch editorial coverage to the top film industry outlets
Generate awards “buzz” about films among voters, industry, and press
Social media marketing
MEDIAPLAN PR's strategy is built on a personal and longstanding relationship with the voting members; they know we only represent the best films and our awards screenings are very well attended as a result. We depend on our close network of influential film critics and journalists to cultivate and spread awareness about our films. We also connect our international filmmakers with leading Los Angeles talent agencies (CAA, UTA, WME, ICM, Paradigm, Management 360, Anonymous Content) so that they can pursue further opportunities in Hollywood.
MEDIAPLAN PR has represented Oscar and Golden Globe nominated films for the past six years in a row, including notable foreign language titles such as “My Life As A Zucchini” (2017), “Embrace of the Serpent” (2016), “Tangerines” (2015), “The Broken Circle Breakdown” (2014), “Kon-Tiki” (2013), “Bullhead” (2012). In total, our resume includes eleven Oscar nominations and seven Golden Globe nominations.
INTERNATIONAL FILM PUBLICITY
We conduct World Premiere publicity at the following film festivals:
Toronto International Film Festival
Sundance International Film Festival
Karlovy Vary International Film Festival
Telluride Film Festival
BFI London Film Festival
SXSW Film Festival
Palm Springs International Film Festival
Santa Barbara International Film Festival
PUBLICITY FOR INTERNATIONAL FILM FESTIVALS
how we do it:
Develop domestic and international film festival strategy
Oversee talent relations and hospitality
Organize press junkets and press conferences
Handle talent during red carpets and premieres
Coordinate festival panels and workshops
For the past 17 years, Tatiana Detlofson of MEDIAPLAN PR has served as the U.S. representative for Central Europe’s leading festival, Karlovy Vary International Film Festival, and she has been instrumental in building the event’s global stature. She now works with the international press and industry office to facilitate Hollywood talent, conceptualize major festival events, and bring in notable trade press and US distributors. She has also led workshops about Academy Awards campaigns and European film promotion worldwide.
In addition to Karlovy Vary, Tatiana has worked with these International Film Festivals: Locarno (Switzerland), Thessaloniki (Greece), Helsinki (Finland), Tallinn (Estonia), Skipcity (Japan), Haugesund (Norway), Kosmorama (Norway), Trencianske Teplice (Slovakia), Bratislava (Slovakia), Sofia (Bulgaria) and Zlin (Czech Republic).
PROMOTING EUROPEAN FILM IN AMERICA
European film promotion:
MEDIAPLAN PR works annually with European Film Promotion (EFP), an international organization representing 37 countries that promotes and markets European cinema worldwide. During the American Film Market (AFM), we coordinate and promote the EFP Oscar screenings, which showcase one third of all Oscar entries for consideration as Best Foreign Language Film for the Academy Awards® (this year, films from 26 countries).
czech that film festival:
MEDIAPLAN PR is a sponsor of Czech That Film, a film festival that screens the some of the best new and classic films from the Czech Republic. The festival premieres in Los Angeles before traveling to 14 other cities across North America. It is supported by the Consul General of the Czech Republic and ELMA.